“NBA All-Star and Musician”
© 2015 NBA Entertainment. Photo by Bill Baptist, NBAE/Getty Images. All Rights Reserved.
Damian Lillard was selected by the Portland Trail Blazers as the sixth overall pick in the NBA Draft 2012 presented by State Farm and is now entering his fourth season in the league. A native of Oakland, California, Damian played college ball at Weber State University. He wears number 0 as a nod to his hometown of Oakland, the town in which he played in college – Ogden, Utah and for Oregon – where the Trail Blazers play.
Damian was named the NBA’s Kia Rookie of the Year in May 2013, becoming just the fourth unanimous Kia Rookie of the Year in league history. A 2x NBA All-Star, Damian because the first player in NBA history to participate in five events during NBA All-Star 2014.
Damian Lillard + JBL
As JBL’s NBA brand ambassador, Lillard will collaborate with JBL to create marketing and awareness initiatives designed to amplify experiences for the fans. Through integrated content and social media programs and brand advertising, Lillard and JBL will create memorable moments for their fans that bring them closer to the two things they care most about: basketball and music. As the creator of 4BarFriday, an Instagram freestyle rap challenge, Lillard was working to provide a musical outlet to his community back in Oakland in the hopes new talent might be discovered. The program has since gone national and JBL looks forward to working with Lillard as they create more programs around the platform. “Music has always been a major part of my life and my workouts, and it amplifies my motivation to deliver my best performance in every game," said Lillard. "Whether it's for #4BarFriday content, training or to put me in the right mindset prior to a game, having quality audio is important to me. So, I'm excited to support JBL in inspiring others to listen to their music
in the best way possible."
Behind the sound
JBL Sound partners
There are many reasons to partner with JBL. When you are a master of your art, teaming up with other masters is the best way to take your sound to the next level. Ultimately this win-win relationship is all about you, the listener. The higher the quality of our sound systems, the closer you get to your favored artist or personality.Learn more